At this year’s FACP breakout sessions, two themes rose to the top: Chambers don’t have marketing...
How Chambers Can Boost Retention & Visibility Through Storytelling – Top Takeaways from FACP
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Strategy
Check out our publication strategy blog articles, outlining the purpose and goals of effective publishing for chambers of commerce. Learn to define your publication’s mission, target audience, and key messages to create impactful content that engages and supports your members and the local community.
Tarpon Springs Chamber Directory In-House Publishing Success
How One Chamber CEO Took Back Her Time — and Still Grew Ad Sales When Jean Hungiville, CEO of the...
Miramar-Pembroke Pines Chamber Directory Becomes a Non-Dues Revenue Asset
The Miramar-Pembroke Pines Chamber of Commerce Turns Its Annual Chamber Directory into a Non-Dues...
Key West Chamber Creates Non-Dues Revenue–Generating Asset From Its Chamber Directory
Tired of watching outside publishers take the profits, the Key West Chamber took back control of...
Venice Area Chamber’s In-House Publishing Success
The Venice Area Chamber of Commerce turned its stressful in-house chamber directory project into a showcase publication that doubled non-dues revenue. With a vibrant redesign and professional project management from Chamber Marketing Partners, staff were freed to focus on relationships and sales — and the results speak for themselves.
Citrus County Chamber Wanted More Than a Royalty Check – Ended Up Winning An Award
Leaving their chamber directory publisher and producing their “Community Guide & Business...
Don’t Lock Into a Printing Contract Too Early
Signing a publication printing contract too early can lock you in and limit flexibility. Get quotes early for budgeting, but wait until ad sales and page counts are final to protect your budget and maximize non-dues revenue.
How to Clean Up Your Chamber Membership Association Database
Why Cleaning Up Your Chamber Membership Database Matters More Than You Think Imagine this:...
High Performing Chamber Publication Budgets
How exciting can a budget be? Well, it’s a tool that can help make, or break a successful...
When Selling Isn’t Selling: How Two Chamber Pros Turned Ad Sales Into Strategy
When Jillian Hiris joined the Plano Chamber as Director of Development, selling ads was not on her...