Marketing-Promotion

Explore our articles about promoting sales and effective publication strategies. Discover tips and insights to boost your sales efforts while enhancing your publication’s reach and impact. Stay informed on best practices that help drive engagement and support local businesses.

How Chambers Can Boost Retention & Visibility Through Storytelling – Top Takeaways from FACP

by Michelle West | Nov 23, 2025 | Content, Strategy

At this year’s FACP breakout sessions, two themes rose to the top: Chambers don’t have marketing...

Tarpon Springs Chamber Directory In-House Publishing Success

by Ed Burzminski | Nov 2, 2025 | How did they do it?, In House Publishing, Non-Dues Revenue Ideas and Strategies

How One Chamber CEO Took Back Her Time — and Still Grew Ad Sales When Jean Hungiville, CEO of the...

Miramar-Pembroke Pines Chamber Directory Becomes a Non-Dues Revenue Asset

by Ed Burzminski | Nov 2, 2025 | How did they do it?, In House Publishing, Non-Dues Revenue Ideas and Strategies

The Miramar-Pembroke Pines Chamber of Commerce Turns Its Annual Chamber Directory into a Non-Dues...

Key West Chamber Creates Non-Dues Revenue–Generating Asset From Its Chamber Directory

by Ed Burzminski | Nov 2, 2025 | How did they do it?, In House Publishing, Non-Dues Revenue Ideas and Strategies

Tired of watching outside publishers take the profits, the Key West Chamber took back control of...

Venice Area Chamber’s In-House Publishing Success

by Ed Burzminski | Oct 17, 2025 | How did they do it?, In House Publishing, Non-Dues Revenue Ideas and Strategies, Publishing Trends

The Venice Area Chamber of Commerce turned its stressful in-house chamber directory project into a showcase publication that doubled non-dues revenue. With a vibrant redesign and professional project management from Chamber Marketing Partners, staff were freed to focus on relationships and sales — and the results speak for themselves.

Citrus County Chamber Wanted More Than a Royalty Check – Ended Up Winning An Award

by Ed Burzminski | Oct 11, 2025 | Chamber of Commerce Publishing, How did they do it?, Non-Dues Revenue Ideas and Strategies

Leaving their chamber directory publisher and producing their “Community Guide & Business...

Don’t Lock Into a Printing Contract Too Early

by Ed Burzminski | Sep 26, 2025 | Chamber of Commerce Publishing, In House Publishing, Printing, Tips

Signing a publication printing contract too early can lock you in and limit flexibility. Get quotes early for budgeting, but wait until ad sales and page counts are final to protect your budget and maximize non-dues revenue.