Marketing Insights for Chambers of Commerce
This blog is your one-stop shop for innovative marketing insights designed to unlock new revenue streams and empower your chamber. Here, we’ll delve into the world of non-dues revenue generation, exploring creative strategies to maximize your income. We’ll also shed light on the power of in-house publications, equipping you with the knowledge to transform your chamber’s magazine or newsletter into a profit center. So, buckle up and get ready to discover how your chamber can thrive and become a true engine of community growth!
Articles
Tarpon Springs Chamber Directory In-House Publishing Success
How One Chamber CEO Took Back Her Time — and Still Grew Ad Sales When Jean Hungiville, CEO of the...
Miramar-Pembroke Pines Chamber Directory Becomes a Non-Dues Revenue Asset
The Miramar-Pembroke Pines Chamber of Commerce Turns Its Annual Chamber Directory into a Non-Dues...
Key West Chamber Creates Non-Dues Revenue–Generating Asset From Its Chamber Directory
Tired of watching outside publishers take the profits, the Key West Chamber took back control of...
Venice Area Chamber’s In-House Publishing Success
The Venice Area Chamber of Commerce turned its stressful in-house chamber directory project into a showcase publication that doubled non-dues revenue. With a vibrant redesign and professional project management from Chamber Marketing Partners, staff were freed to focus on relationships and sales — and the results speak for themselves.
Citrus County Chamber Wanted More Than a Royalty Check – Ended Up Winning An Award
Leaving their chamber directory publisher and producing their “Community Guide & Business...
Don’t Lock Into a Printing Contract Too Early
Signing a publication printing contract too early can lock you in and limit flexibility. Get quotes early for budgeting, but wait until ad sales and page counts are final to protect your budget and maximize non-dues revenue.
How to Clean Up Your Chamber Membership Association Database
Why Cleaning Up Your Chamber Membership Database Matters More Than You Think Imagine this:...
When Selling Isn’t Selling: How Two Chamber Pros Turned Ad Sales Into Strategy
When Jillian Hiris joined the Plano Chamber as Director of Development, selling ads was not on her...
How a DMO Boosts Online Visibility for Its Printed Visitor Guide
Learn how Visit Temecula Valley combines print, social media, email, and AI to maximize online visibility for its visitor guide. A model for DMOs and chambers.
Non-Dues Revenue Interview for NAPFA
National Association of Personal Financial Planners interviews Ed Burzminski about non-dues...
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