Chamber Publishing Tips & Trends

GrowthZone's January 2023 survey found the number two reason why people join a chamber of commerce is visibility.

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How do you make sure the listings in a chamber of commerce directory or community guide are the most up-to-date before you go to print? And how can those member listings be monetized to give value to the member, and generate incremental, chamber of commerce non-dues revenue?

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Dori Grinder and Ed Burzminski discuss the relevance of printed chamber of commerce maps. They argue that while digital maps are becoming more prevalent, printed maps still have value due to their ease of use and ability to generate non-dues revenue for chambers. Burzminski suggests that producing a separate map publication can be a profitable venture, as it allows for more ad space and increased advertising dollars from members. Grinder emphasizes the importance of understanding the purpose of producing a map and identifying the target audience to create a strong sales message.

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How exciting can a budget be? Well, it’s a tool that can help make, or break a successful publishing project. Whether you’re a budget nerd, or just want some info, understanding the project budget will help you make better informed decisions.

What you’ll learn:
1. Understand how a publication’s financials work
2. What numbers are important to track
3. What insight the numbers can provide
4. How to drive profitability

Takeaways:
1. Determine how much non-dues revenue a publishing project could generate
2. Plan for a financially successful publication (or other project)
3. What changes can drive profitability
4. How to determine if your publishing project is profitable

DETAILS:
Don’t be afraid of the numbers! Budgeting may feel overwhelming but once you understand the type of tool that it is, a budget becomes an indispensable part of a publication project. This webinar looks into the budgets of high-performing Directories, Community Guides, Visitor Guides, etc., and explores how to maximize non-dues revenue from a chamber publication. We’ll discuss what numbers to track, how the numbers relate, and how to use those numbers to figure out what changes can be made to improve profitability.

You’ll leave this webinar equipped with knowledge of how to gauge whether a publication makes sense from a financial perspective. Knowing how to drive profitability, run the numbers for your own publication to see how well it’s performing, and could it perform better.

Hosted by Ed Burzminski, President, Chamber Marketing Partners, Inc.
www.ChamberMarketingPartners.com

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Inflation hit 9.1%. What does that mean for non-dues revenue?

What can a chamber of commerce do to protect non-dues revenue streams from an economic downturn? One way to protect non-dues revenue is by taking control of your chamber of commerce publications.

Chamber Marketing Partners, Inc.
www.ChamberMarketingPartners.com
(800) 428-1798

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Generating more non-dues revenue from chambers of commerce publications by publishing in-house.

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