Key West Community Guide & Business Directory published in-house with Chamber Marketing Partners

Robert Goltz, the visionary CEO of the Key West Chamber of Commerce in Florida, sought greater control and enhanced financial returns from his chamber directory publication. His goal was to bring the Directory production in-house, but he needed a skilled partner to oversee the project. Enter Chamber Marketing Partners (CMP), who stepped in with their expert project-management model.

This innovative approach allowed the Chamber to handle everything internally, with advertisers paying directly to the Chamber. With a lean team, Robert took the initiative to personally sell the ads, believing it fostered deeper connections with the members. Meanwhile, CMP’s dedicated team managed all promotional materials, kept the project on schedule, provided essential back-end support, and regularly reviewed the budget alongside Robert.

The result? The Chamber not only boosted its revenue but also developed exciting new membership packages that included advertising in the Directory.

“I am greedy!”

“I want control”

Staff makes money

Chamber Marketing Partners, Inc.'s "Project Management Model" provides a sustainable model for in-house publishing. Already publishing in-house? We help streamline process, unburden staff, and bring deep magazine publishing experience to your management team. Our unique model provides as-needed resources, helping increase sales, reduce costs, create more relevant publications and improve non-dues revenue contribution.

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